What do consumers think of your products? Their perception is their reality.

This program will provide information about the economics of market cow carcass quality.

Meat packers have a number of food safety and quality issues to think
about when accepting some dairy market cattle. To better understand what
happens to cows when they get to the plant, take a virtual tour of the
packing plant with the next video.

In the following video, hear what a packer has to say about the quality of incoming dairy cattle to his plant: The Packer’s Point of View: An Interview With a Packer.